If you are working with Adsense you already know how Adsense CPC and RPM can sometimes go up and down by 20-50% in one day, but the day after everything is back to normal.
Well, I visited Google forum yesterday and I saw tons of threads about low January and February earnings, low RPM, and low CPC during the last few days, so I decided to write an article regarding this income drop happening right now because I experienced it 7 times during the last 7 years.
You can read the most popular article on my blog on How to make money with porn sites.
Best and Worst Month for Adsense
I am using Adsense for 7 years and every single year resulted in low earnings for Q1, well, at least the first 2 months of Q1 are always really bad. So, what is this about, is this about your website, or some other factors?
Advertisers, almost 90% of them are selling their goods, promoting special offers and coupons for holidays, and they are spending 60+% of their marketing budget for Black Fridays, November, and December.
We own 30+ Adsense niche blogs and all of them are using different niches, most of them are getting totally different CPC and RPM from Adsense.
It’s perfectly normal that you get a 20-50% Adsense income boost in November and December and a 30-60% drop in January and February because advertising budgets are low, and most advertisers spent their money during November and December.
So, don’t worry, and keep working on your sites, January and February will give you some really low CPC and RPM but March and April will bring a 10-20% revenue increase, and you will be fine.
How to Get More Adsense Revenue in Q1
If you are working with niche sites, there are many other monetization options for your website, and some of them are Amazon Affiliate, Infolinks, direct sales, and some other advertising methods. You can try combining Adsense with some other monetization networks in order to maximize your revenue in these first few months.
You can use Infolinks combined with Adsense. If you have a lot of text on your website, Infolinks will be a great solution for you.
Also, consider using Amazon Affiliates on your websites if your website is a product niche site. Try Amazon Recommended ads and Amazon CPM ads, but start using CPM ads only if you have more than 2000 daily visitors on your website.