Amazon launched a new option for Amazon Associates and it’s one of the best promotional tools from Amazon.com. I used Amazon’s recommended widget for a while but my results were shocking, 0.7% CTR and 2 sales on more than 400 clicks.
These Native Shopping Ads are an updated version of that old Recommended widget option.
About Native Shopping Ads
Amazon launched these new Native Shopping Ads in order to help you generate more income through its Affiliates program. You can add highly relevant recommendations to your blog or niche site using these ads.
You will also start getting more sales from your mobile visitors because these Shopping Ads are 100% Responsive and they are looking great over the phone. You only need to take the Shopping Ad code and paste it anywhere on your site.
How to find these new ads on the Amazon dashboard?
Once you log in to your Amazon Affiliate dashboard you will see this new menu item called: Native Shopping Ads.
If you click there it will take you to the Shopping ads dashboard where you can create new ad codes.
You can watch their video presentation on these new Shopping ads, and you can read more about it on their official page.
On the right side of their Native ads presentation, you can find the Create Ad Code button.
It will show you a small drop-down menu where you can choose Recommendation Ads or Search Ads.
We are using Recommendation Ads on our site because they are better looking and more effective for our visitors. I will show you both options in action right now.
Search results option – Native Shopping Ads
Search ads are great if you have a website where a lot of users are using a search bar or some Shopping website where users are constantly buying items.
This option is similar to the Recommendation option, it only has a search bar above the products grid.
And one more thing that’s different from the Recommendation option, here you need to choose one default keyword for your default product list.
So these products in the screenshot are not Related products based on your site content, you choose which category of products to show.
In this example above I used ‘Apple Watch’ as a keyword.
Amazon Recommendation Ads Review
This option is one of the best things ever made for Amazon affiliates. You can boost your income by 10-50%, you just need to properly set your Recommendation ads.
If you decide to use this Related products option, the only thing you need to do is to Choose your default category and that’s it, just grab your code and you’re done.
What is a default category?
If your page is in the Fitness niche you can choose Fitnesswear as your default category because Related ads will most likely show Fitnesswear but it will probably show some Fitness books or DVDs too, and they cost only $1-$10.
So it’s much better to send people to some $200 shoes or clothing product rather than a $10 DVD or a book.
If you want to maximize your revenue choose some category that’s closest to your niche.
Now just take Ad code and paste it anywhere on your site. Also, check my new Amazon Mobile Popover Ads Review.
My Experience with Native Shopping Ads
Amazon notified me about these new Shopping ads back in May and I went to the Amazon dashboard and created my first ad code. I used this code for 10 days on 3 fashion niche websites, and the results were amazing. I got 80 clicks on my Related products in one day and I sold 5 items on the very first day of using Shopping ads.
I sold 7 items the next day, and my average Conversion rate was 2.9% for the next 30 days. I replaced all my Adsense codes with Related products and Shopping Ads are bringing me 25% more income than Adsense. I would recommend Native Shopping Ads to every niche site owner because you can easily boost your income by 10-30%.